Bakery business plan swot

swot analysis gluten free bakery

This can be advantageous to the company as people may want to try new things. For example, a competitor opening across the street is a threat, while a decrease in the price of flour is an opportunity.

bakery swot analysis essays

Our main target is the people who drive and want a fast and easy alternative to getting a drink or snack. Setting your products apart from the competition gives you an edge. Identifying a company's strengths is a key part of the SWOT analysis a small-business owner does when preparing an annual business plan.

bakery business plan swot

Give your bakery a friendly and active presence on social media sites to keep customers, friends and group members updated on specials, new items and discounts. This broadens the target market even more, allowing for everyday dine-in and catering.

Weaknesses of a bakery

Strengths Figure 4 The cupcake business has a large target market, catering to a variety of ages and genders and therefore, the extent of the target market allows for a greater expectance of revenue. Once our business is more known we would look into all aspects of expansion such as set up more locations, bringing in a wider range of variety and expanding the catering services. Threat: The threat that is likely going to confront us is the fact that we are competing with already established bakeries in Orlando, Florida, and also there are other entrepreneurs who are likely going to launch similar businesses within the same location we plan to launch out from. Threats Figure 7 Though there are no cupcake specific businesses that threaten the Cupcake Cafe, there are an extensive number of coffee shops in the selected location. First Research also projects low growth for the near future. Our pricing structure will be on a high-end conventional goods range as we think that we will be providing better quality products compare to competitors. There are also loads of people who might want to learn how to bake; as a result, they can readily find our government approved bakery institute highly ideal for them to fulfill that goal. Systems A bakery may not seem like it requires a high-tech computer system, but having one in place geared to bakery needs can be a major strength and a boost to productivity. Another factor that counts to our advantage is the background of our Chief Executive Offices; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight bakers in the United States of America. For example, The Cheesecake Shop franchises have now included cupcakes on their menu, recognising this trend. Strengths and weaknesses are under the control of a bakery. Quality control is very difficult to achieve as the cupcakes and coffee will be made differently each time.

This also will hopefully be an aspect that other companies don't have so we will be in advantage over them. Bakery Business Plan SWOT — Economic Analysis Starting a bakery business is indeed tricky due to the expertise and other things that must be put in place hence critical economic analysis must be conducted to ensure that the risks and other threats associated with starting a business from the scratch or investing in a business idea are mitigated.

Threats Figure 7 Though there are no cupcake specific businesses that threaten the Cupcake Cafe, there are an extensive number of coffee shops in the selected location.

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S.W.O.T. Analysis