Consumer analysis of samsung mobile

Segmentation means the splitting of the market into groups of end users who have: 1.

Samsung strategic plan

To remain competitive, Samsung must continuously develop quality and innovative smartphones to stay in the lead. The biggest threat any businesses have is that customers could switch to its competitors but if an organization follows a relationship strategy their customers are less likely to switch to the competitors that will also create barriers for the competitors to enter into the market. The consumer electronics market research aims at providing a complete account of the above mentioned sectors. The ability of imports to compete is set to rise. Products like air conditioners are no longer perceived as luxury products. Players like Sony and Philips are long term players while the financial performances of Sharp and Panasonic have been gradually improving. The global consumer electronics market is expected double digit growth in the coming years. Corporate Marketing is aimed at strengthening Samsung as a brand among the dealers, distributors, and end customers. The company is committed to being a market-driven solutions provider and leader in digital convergence. June 28th The world of social media is vast and full of potentially useful conversations for brands. In the low-price segment, brand strengths are less relevant as compared to mid priced segment. S and Malikakkal, N. They were interviewed to get an insight about their hidden perceptions. It is therefore important to draw specific data to understand the needs and wants for those segmented clients.

Global market for Consumer Electronics especially in Tablet will record strong hold over the next 5 years driven by raising demand in fast — growth market in Asian and other emerging countries. Consumers will compare on the price, style, function, quality and suitability of the smartphone due to the multiple brands and model available in the market.

Samsung demographic segmentation

And experience will be a core to create WOM. Samsung is known to imitative its main competitor Apple in product in design, functionalities, as well, as marketing strategy. This might be an important indicator for Samsung to have intense tie up promotions with the telcos to offer consumers attractive rates for those plans that have expired. For example, there are several variations of Samsung SMART Signage professional displays with different sizes, screen resolutions and functionalities and ultimately with different price tags. Employing approx. The country or area should have good network Eg: 3G, 4G, wireless connection to ensure optimal usage of Smartphone features. The increasing competition in all segments of the refrigerator market has resulted in lower margins for both the manufacturers and the dealers. Thomson is doing well in the South. Busha, Charles H. Dealers are sitting on high inventories after Diwali sales failed to live up to expectations in While the consumer durables market is facing a slowdown due to saturation in the urban market, rural consumers should be provided with easily payable consumer finance schemes and basic services, after sales services to suit the infrastructure and the existing amenities like electricity, voltage etc. Indian consumer durables industry is worth Rs 20,crore as of December

Porter, M. Moreover, it also plays an instrumental role in ensuring brand visibility through corporate sponsorships, and planning, managing and organizing various events and product launches.

Apple had been very careful about how people buy their products and experience Apple product. Android strategy is to get users installed as much as device possible so this process is much easier.

Consumer analysis of samsung mobile

Table ACSI Score of Cellular Telephones — Source: The American Customer Satisfaction Index Chart JD Power customer satisfaction survey — We can conclude that by applying the customer relationship strategy your business, will get successes to increase the customer commitment to the brand because their strategy is mainly focus to satisfy the customer want and build long term relationship with them. In the low-price segment, brand strengths are less relevant as compared to mid priced segment. DVD Players are estimated to have grown by 25 per cent in with the volume estimated to be units. Dealers are sitting on high inventories after Diwali sales failed to live up to expectations in The fault lies in the performance of the picture tubes and is not specific to any single brand of television. The secondary target are the high school college and graduate who need devoices which are multifunctional and portable. The combination of brand and product proliferation has put shelf space at a premium. Samsung can utilise this and through advertising for example; television commercial, newspaper advertisements, internet announce the new launch in a tasteful manner to attract this segment of consumers. Apple products are always receiving a higher sales volume than Samsung by Raymond James, businessinsider. The task is complex, as the market forces vary with every region. Steve Jobs is considered as the spirit of Apple and inspiration icon of thousand people all over the world. Samsung is known to imitative its main competitor Apple in product in design, functionalities, as well, as marketing strategy.

The sample for consumers was chosen at random. This ought to be their main segment in order to compete favorably with brands in the same market segment. The rapid growth and success of Samsung are the reasons why our group chose this brand.

On top of that, other smartphone makers like China's Huawei, ZTE and Lenovo and India's Micromax and Karbonn, are offering those features on their smart phones at a price local populations can afford. Samsung Electronics creates digital solutions for homes, mobile users and offices that enable seamless communications facilitate business transactions, access to the internet and offer digital entertainment.

Products like air conditioners are no longer perceived as luxury products.

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Samsung Electronics Customer Analysis & Marketing Strategy Analysis