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It will also help you to maximise the success of your PR efforts and help to grow your business. When it's all set up, make sure it gets listed on Technorati.
Now we work backward and break that down first to where you need to be at the end of year one to make that happen.
Look at the overall amount of positive, negative or neutral coverage you received. Take note of which journalists reported in your favor and which didn't. The biggest mistake smart, well-meaning people make when they develop a public relations plan is not first look at goals.
Measuring the Success of Your Campaign The above steps guide you through creating your public relations and media plan, but how do you know if your plan will be successful. More from Entrepreneur David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
And completely lose track of the reason we do public relations in the first place: To grow our businesses.