Ryanair case solution

This has been one of the key factors for Ryanair in keeping their cost down and offer low prices.

Swot analysis of ryanair case study

Ryanairs single-low-fare pricing strategy was attracting passengers. The chances of the key stake-holders changing their mind agreeing to a merger are quite low. Rumelt 2. They wanted to be positioned in the same comfort category as the mentioned airlines. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. They were planning on establishing a comparative advantage in terms of the price that it offered. Abandon its airline sector and put more emphasis on other divisions of its business. These, for example, encompass on-board sales of food, drinks or merchandise as well as the sale of products and services of strategic partners including public transport, car rental, accommodation and insurance. Thus they are the major players operating at this route. If the financial struggles at Aer Lingus continues and it keeps loosing money then Ryanair can look into the possibility of making a bid for just the international operations of Aer Lingus. As we can see from the stakeholder analysis A6 every one of the key stakeholders are against the bid. Moreover, by offering first-rate services, it is trying to retain its first-time customers Fifth, the low air fare of Ryanair has made it possible for it to get new customers: travelers who use rail and ferry. Cultural Web

Ansoff Matrix — Strategic Direction for Ryanair In fact, seats which are not sold today are virtually worthless tomorrow. Should Ryanair continue to pursue the Aer Lingus bid? They could alternatively focus on another segment of the same market and concentrate their marketing efforts on a less price sensitive segment.

Ryanair case study questions

Though initially Ryanair proposes to run four round trips per day with a 44 seat turboprop i. Evaluate the strategic leadership of Michael O'Leary. In the long run, if enough attention is not paid to develop and nurture employees, Ryanair could experience low morale in the work. You are on page 1of 3 Search inside document 1. This has been one of the key factors for Ryanair in keeping their cost down and offer low prices. A ticket price comparison can be found in the appendices on page Further innovation and value addition like increase in safety measures shall help them to assure that new customers dont trust a new airline. When aircraft were delayed at Dublin Airport, employees would rush from the head office to the gate to make sure that the passengers were taken care of. Abandon its airline sector and put more emphasis on other divisions of its business. The leadership at Ryanair practices what it preaches and it helps further reinforce the low cost message throughout the organization. The traffic on the Irish Sea ferries fell substantially.

Similarly, AL might decide that most of its profit is provided by non-airline businesses and it might not be willing to enter a price war with competitors which would mostly result in losses for the airlines. A ticket price comparison can be found in the appendices on page Aer Lingus and British Airways were well established in the Dublin-London and several other routes operated by Ryanair.

tows analysis of ryanair

If the financial struggles at Aer Lingus continues and it keeps loosing money then Ryanair can look into the possibility of making a bid for just the international operations of Aer Lingus.

These, for example, encompass on-board sales of food, drinks or merchandise as well as the sale of products and services of strategic partners including public transport, car rental, accommodation and insurance. They were planning on establishing a comparative advantage in terms of the price that it offered.

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Dogfight Over Europe Ryanair (A, B & C)